Every website designer has a different plan when it comes to designing and building a website. Still, they have a common check list because no matter what they try, some elements of web design cannot be ignored. So, what are some of these elements that will make your website work for you?
A website that has multiple pages ensures consistency in spacing. An image or piece of text that is displayed on its own page is better than text that is crammed on one page of the design. Multiple pages allow for spacing between elements and clearly leave buttons or words standing on their own.
It should be easy for users to navigate in your website. Also try and keep the navigational menus to a minimum to avoid overwhelming your users. The tools that help users navigate should be more user friendly to make users stay longer in your site.
While it may not be very important for large companies that are household names to have an about us page, for small businesses it is a must have. This is where you let users know who you are, what you do and add a little personality to your brand It outlines the goals of a company, and the history of the company. One important thing to note is, make sure the page is not too wordy; keep it simple.
Contact information may be placed either in the header, on the main navigation or on its own contact us page. It should be highly visible and contain your contact information which include; phone number, physical address, and a contact form to help users contact you directly using email from the website.
Call to action
In most cases, a website is the gate way to action. It is the way to make a sale, provide more information or gather contact information. To ensure action is taken, action prompts should be obvious and strong. You can design your website in such a way that an action is obvious and strong enough to lead users to click the button or have a signup form which is easy to fill and submit placed in a prime location.
It is the most effective online marketing strategy to have long-term top search engine rankings for increased visibility, stay on top of your competitors, increase your brand awareness to consumers, and enjoy higher sales. we asked a leading seo agency Glow Serp Consulting and they said “Optimizing your website for search engine is the gateway to online success”